Social Media Week London: The Future is Now

Social/Uploaded by The Organic Team/September 2014

  Companies covet it, customers consume it, and marketers live by it. Real-time information was clearly the hot commodity being discussed during Social Media Week London 2014. Social Media Week London was focused on the communication that unites us all. Communication technology that binds us, brings us news and opinion, makes our world smaller and in some ways, better. And now and in the future, all of these activities are happening in real time. The…

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Model Behaviour: Social Media and the Fashion Industry

Social/Uploaded by James Moffat/September 2014

There is a saying that opinions are like arseholes – everyone has one – and they always have had.  The defining feature of social media is that it enables you to share yours (your opinion, nothing else) whether it is informed, informative or not. On the surface of it, this means people in the fashion industry have more control over their own destiny because they can create, manage and curate their own image. At the…

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SUMMER'S GRIP: 7 LINKS

Social/Uploaded by The Organic Team/September 2014

This past week, a listener on Simon Mayo's Radio 2 programme asked the question where the term "Indian Summer" originated. Although the crack research staff at The Organic Agency couldn't get a clear answer to the question, one thing we do know is that we'll take the warm weather. The more we can avoid the cold rains of a South West winter, the better. Extending the Good Times. Some may see it as a positive,…

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Moments of Significance: 7 Links for a Friday.

Content/Uploaded by The Organic Team/September 2014

People mark time in different ways. In the past week, we have seen the anniversary of that tragic day in New York City. Next Thursday may forever be known as Scottish Independence Day. Or maybe it will be remembered as a day the Union was again re-affirmed. In personal terms, there have been countless birthdays, wedding anniversaries observed in the last week as well. Our guess is there were also thousands who celebrated to march of…

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Apple's New Gadgets: Through the Lens of Twitter

Social/Uploaded by Matt Hebberd/September 2014

We suppose everyone’s Twitter feed represents their collective interests. Mine is a mixture of football, country music and, of course, digital marketing. And in the last 24 hours, my Twitter feed has been dominated by a very polarising topic… Apple’s announcement of the iPhone 6 and the Apple watch. Pulling some of the best bits from the Twitter- sphere, here is how the day unfolded: The Hype: The leaked photos, the sending out of invitations,…

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