If you rebuild it, they will complain…

Content/Uploaded by Matt Hebberd/October 2014

Angry fans took to social media this week  to vent their frustration at Mattel’s re-branding of Bob the Builder. To be fair, it was more of a casting change than re-branding though. Angry Bob fans took to Twitter to say how much they didn’t like the change. They hurled accusations of their childhood’s being ruined and offered somewhat hollow threats of legal action. Others said they were dubious of the new Bob because he looks like…

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Creating a Memory: 7 Links

Social/Uploaded by The Organic Team/October 2014

IMPACT. The images of the Queen and the Duke of Edinburgh walking amidst the poppies at the Tower of London were calm, solemn, beautiful and poignant. There is no denying their impact. In remembrance of those who you gave their lives during World War One, the red poppy has been transformed into a cultural image that quietly conveys so many impactful messages. http://www.telegraph.co.uk/news/uknews/queen-elizabeth-II/11166734/Queen-visits-Tower-of-Londons-sea-of-poppies.html [caption id="attachment_2105" align="aligncenter" width="460"] Photo Credit: The Telegraph[/caption]   Marketing endeavours to…

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Freshness. Seven Links for You

Social/Uploaded by The Organic Team/October 2014

  For us, there is no better word to describe the autumn chill in the air. There is a certain freshness around us all as the October winds beckon winter. The Internet requires breaths of fresh air as well. New content – whether it is video, written or visual – makes our journeys more enjoyable. It is that freshness that compels us to take notice and engage with the content. We comment, we share, and…

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3 Themes from Like Minds at Social Media Week

Social/Uploaded by Eve Shepherd/October 2014

When do you most like to enjoy your favourite past time? Be it dining out, drinking, shopping, enjoying the finer things in life or listening to music – we’re willing to bet there’s no set time or structure. So, where does this leave food, drink, retail and luxury brands that want to engage in conversation with you via social? We attended a week of panel discussions at the ever-insightful Like Minds events during Social Media…

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Social Media Week London: The Future is Now

Social/Uploaded by The Organic Team/September 2014

  Companies covet it, customers consume it, and marketers live by it. Real-time information was clearly the hot commodity being discussed during Social Media Week London 2014. Social Media Week London was focused on the communication that unites us all. Communication technology that binds us, brings us news and opinion, makes our world smaller and in some ways, better. And now and in the future, all of these activities are happening in real time. The…

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