Conquering the Fear: How Brands Must Embrace Social Media
July 2, 2014

There is little doubt anymore that using social media provides a great deal of benefits for brands. From cultivating new leads, to engaging with customers, and building loyalty and trust, social media plays a tremendous role in customer service in the digital age. “Brands need to interact with customers not to acquire likes, but to […]

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Is June Almost Over? Your 7 Links for 7 Days
June 27, 2014

Sheesh. The end of June already. The World Cup Group Stage is over setting up some interesting match ups in the second half of the Finals. The England Team is out, however, and many domestic eyes have already shifted to the grass courts of Wimbledon. There is talk of torrential downpours at Glastonbury, so that’s […]

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Selling Social Media on the World’s Biggest Stage
June 25, 2014

It was a few years ago when we first saw those little phrases at the bottom of our television screens. They appeared to be a secret code being beamed from the executives of ITV or Channel 4 to viewers in the know. Fast forward to the summer of 2014 and there are few people that […]

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At the World Cup, they call them “Sete Ligações”
June 20, 2014

Well, we have survived another week. The summer heat has descended on our headquarters in Devon. For football fans, there were highs and lows. (Too many lows for England supporters, but a good week for the American soccer fan in the office.) The marketing world has been focused on Cannes all week long. The event […]

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Brand Journalism: Breaking down walls between truth and advertising
June 18, 2014

Using the 2014 digitally charged world as the back drop, I have a challenge for you: define a journalist. I spent over a decade working as a journalist. I dedicated four years studying journalism with some of the best and brightest industry leaders in the world. Just before I left the business for other opportunities, the […]

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It’s football fever at The Organic Agency and we have your 7 links to enjoy it!
June 13, 2014

There aren’t too many people that don’t know about that little sporting fest going on Brazil. The World Cup kicked off last night and the Three Lions, the Yanks and 30 other teams will debut over the next few days. In this digital age, what has really made the event stand out is the powerful, […]

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The use of content is changing B2B marketing
June 11, 2014

In the consumer marketplace, marketers are always pushing the boundaries to find new ways to attract and maintain customers. But for business-to-business specialists, an invisible fence of tradition has kept radical change and tactics from entering the marketing game. But, thanks in large part to fast-moving technological changes, the thick black lines dividing B2B marketing […]

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Seven Links for the First Days of June
June 6, 2014

The Queen’s Speech, the 70th anniversary of D-Day, and Andy Murray’s march through Roland Garros… the week has been full of headlines. What’s happening in the world of digital?   Training for the invasion took place just across the moors in North Devon on Woolacombe Beach. Social media has taken some steps to memorialise the […]

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The Personal Brand: Reality Or Marketing Hype?
June 2, 2014

I don’t know about you but every time I hear someone mention ‘personal brand’ I get this nauseous feeling. A voice in my head screams ‘Brands and brand identity are for companies who peddle products and services. I am not a brand (or a number) I am a free man!’ But is there some kind […]

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Friday Means 7 Links
May 30, 2014

As we bid May a fond farewell, here are seven links: Wow. June is here already. Let’s hope the early signs of a great British summer continue. It’s been a short week, but a busy week here at Organic. Here’s what we have been reading… 44 is a big number, but Econsultancy brings together a […]

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