New Twitter Analytics Give You More Info to Fuel Your Content

Social/Uploaded by The Organic Team/July 2014

Since its inception, Twitter was designed to be a global, real-time distribution of the Internet’s pulse. The social media platform was built on millions of users reacting and causing digital ripples due to events and social trends happening around them. But, with the explosive growth of imagery-based sites like Instagram, Pinterest, Snapchat and others, social media has moved more and more towards to capturing the visual. In order to stay relevant, Twitter has dropped several…

read more 

Tracking Changes: 7 Links for 7 Days

Content/Uploaded by The Organic Team/July 2014

Drastic change often hits without warning. In digital marketing, as in life, agility and adaptability are keys to success and organisational longevity. In the weeks since we last brought you our links, The Organic Team has seen new jobs, new hires, new schedules and even new babies cause effects in the office; all really important changes that have forced us to react. This week’s return to our seven links tries to highlight the importance of…

read more 

Are There Silver Bullets? The Reality of Creating Digital Marketing Strategies

Content/Uploaded by Matt Hebberd/July 2014

With one tweet, Steve Farnsworth, a California-based marketing specialist, seemingly summed up the challenges of digital marketing into one concise thought: They're no silver bullets in digital marketing. Use best judgment, take risks, test don't guess, scrap what fails, do something new, evolve. — Steve Farnsworth (@Steveology) July 15, 2014 Now Twitter with its limit on characters forces one to be pithy, but the mixture of apparent truth and contradiction in that statement is palpable. It accurately captures…

read more 

Conquering the Fear: How Brands Must Embrace Social Media

Content/Uploaded by Matt Hebberd/July 2014

There is little doubt anymore that using social media provides a great deal of benefits for brands. From cultivating new leads, to engaging with customers, and building loyalty and trust, social media plays a tremendous role in customer service in the digital age. “Brands need to interact with customers not to acquire likes, but to put the brand in the centre of peoples’ minds – even if they aren’t customers,” says Peter Shankman, author and…

read more 

Is June Almost Over? Your 7 Links for 7 Days

Content/Uploaded by The Organic Team/June 2014

Sheesh. The end of June already. The World Cup Group Stage is over setting up some interesting match ups in the second half of the Finals. The England Team is out, however, and many domestic eyes have already shifted to the grass courts of Wimbledon. There is talk of torrential downpours at Glastonbury, so that’s nothing new. Here, we tried to gather some interesting bits to start of your weekend. The digital landscape is always…

read more 
Load more posts