THE ELEMENT OF SURPRISE. 7 Links

Social/Uploaded by The Organic Team/October 2014

There were many contenders, but the word of the year has been given to “photobomb”. It occurs when a person or thing unexpectedly ruins (or improves) a photo by ending up in the shot. The word may have been boosted by several Royal photobombs in the last year, but the effect of discovering something unexpected is why we love photobombs. http://www.dailymail.co.uk/news/article-2803797/After-receiving-Royal-seal-approval-photobomb-beats-twerk-Tinder-bakeoff-normcore-named-Word-Year.html Good stories, films, advertising and marketing often surprise us. They capture an emotion or…

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Penguin 3.0 Update: The Impact on Your Searches

Search/Uploaded by The Organic Team/October 2014

This week, Google announced it has released its latest search algorithm update. Dubbed Penguin 3.0, the change was launched over the weekend is slowing creeping its way through global searches. The true effects of the update won’t be known for a few weeks, but company spokesman Pierre Far has confirmed through Google Plus that the latest version of Penguin includes: A worldwide update, impacting all versions of Google The rollout is not complete yet, it will…

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If you rebuild it, they will complain…

Content/Uploaded by Matt Hebberd/October 2014

Angry fans took to social media this week  to vent their frustration at Mattel’s re-branding of Bob the Builder. To be fair, it was more of a casting change than re-branding though. Angry Bob fans took to Twitter to say how much they didn’t like the change. They hurled accusations of their childhood’s being ruined and offered somewhat hollow threats of legal action. Others said they were dubious of the new Bob because he looks like…

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Creating a Memory: 7 Links

Social/Uploaded by The Organic Team/October 2014

IMPACT. The images of the Queen and the Duke of Edinburgh walking amidst the poppies at the Tower of London were calm, solemn, beautiful and poignant. There is no denying their impact. In remembrance of those who you gave their lives during World War One, the red poppy has been transformed into a cultural image that quietly conveys so many impactful messages. http://www.telegraph.co.uk/news/uknews/queen-elizabeth-II/11166734/Queen-visits-Tower-of-Londons-sea-of-poppies.html [caption id="attachment_2105" align="aligncenter" width="460"] Photo Credit: The Telegraph[/caption]   Marketing endeavours to…

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Freshness. Seven Links for You

Social/Uploaded by The Organic Team/October 2014

  For us, there is no better word to describe the autumn chill in the air. There is a certain freshness around us all as the October winds beckon winter. The Internet requires breaths of fresh air as well. New content – whether it is video, written or visual – makes our journeys more enjoyable. It is that freshness that compels us to take notice and engage with the content. We comment, we share, and…

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